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Instagram uses Facebook’s artificial intelligence text analytics algorithm DeepText that is able to understand the context of a message nearly as good as humans.įight Cyberbullying and Delete Offensive Comments Once messages are detected they are automatically removed. The spam filter is able to remove fake messages from accounts written in nine languages including English, Chinese, Russian, Arabic and more. Instagram uses artificial intelligence to fight spam. When Instagram changed its feed from reverse-chronological order to showing posts that they believe users would like and share, machine-learning algorithms were put on the job to help sort the information and to better learn over time what is most valued and relevant for each user to create a personalized feed. As the amount of content grows, finding content that each user will find relevant becomes exponentially more challenging. In order to ensure users find value in the platform, it’s important for Instagram to show them what they will like. Since Facebook with 1.8 billion users owns Instagram they have a powerful network of analytics information to help target advertising based on what people like, who they follow and interact with and what they save.
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By assessing the search preferences and engagement insights from its users, Instagram can sell advertising to companies who want to reach that particular customer profile and who might be most interested in receiving a particular marketing message. In order to make the data that Instagram collects valuable, it must extract customer insights from it.